My friends at Saugatuck Technologies published some interesting stats on the Presidential campaign and Social Media Utilization:

Figure 1: U.S. Presidential Campaign 2008 – Social Media Utilization

Network

Barack Obama

John McCain

Facebook Friends

3,169,386

608,447

MySpace Friends

963,114

221,162

Twitter Followers

133,163

4,852

YouTube Subscribers

141,678

29,013

Source: Saugatuck Technology, Data as of 11/18/2008

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