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Was in Cabo San Lucas (tip of the Baja) on vacation last week and, being who I am, enjoyed just observing the local marketing (OK, so I did some other stuff as well) – everything from flea market vendors carefully displaying their wares to ‘aligners’ trying to entice us into attending a condo sales pitch to the brochures (with varying degrees of professional design…) for the various outdoor activities (snorkeling, whale watching, ATVing, etc) to the hawkers on the beach. But by far the most interesting marketing I saw was the leveraging of Web 2.0, even if inadvertent, by a restaurateur who has no web page and, as best I could tell, no access to the internet. Read the rest of this entry »

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Business Week’s Jena McGregor asked in the Management IQ blog, in light of the current economic crisis, “Are fresh management ideas dead? Does the pendulum swing back to cost-cutting and efficiency drives mean we’re headed for a time when innovative ideas are crushed? I posted the following: Read the rest of this entry »

In the midst of perhaps the biggest financial meltdown since the 1930s, no companies seem immune to investor pressure, other than perhaps WalMart and McDonalds, who managed to eke out stock market gains in 2008. Read the rest of this entry »

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