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Thanks to my Hay Group colleague Scott Spreier, who has done a lot of work with CEOs, for this guest post. NOTE – since the original posting, I’ve received a number of partisan comments, which was far from our intent; we were really looking at how leaders communicate and so, to be fair, we are going to code one of Reagan’s early term speeches for comparison. Stay tuned…

Memo to senior executives in the finance and auto industry:

Regardless of your political persuasion, before you leave the office today have your assistant print out a copy of President Obama’s Cairo speech. When you get home, pour yourself a Scotch, pull it out of your briefcase, and read it – slowly and carefully. It may be the most productive time you’ve spent all day. There’s a lot you can learn from the President on how to talk to the public and regain your credibility. Read the rest of this entry »


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