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Lord Horatio Nelson

For several decades now, I’ve been a student, observer and participator in strategy (corporate, branding and marketing) and organization – getting these right is, of course, critical to success. But I’ve seen many cases where carefully prepared plans and their support structures have not resulted in the desired results.

Reading To Rule the Waves, a gripping history by Arthur Herman, I was struck by the role communications played in two Royal Navy engagements, 25 years apart, each of immense strategic consequences: Yorktown in 1781 and Trafalgar in 1805.

Communications dictated the outcome of each, one a failure that lost a continent and one a victory that established naval pre-eminence for more than a century. The lesson: everyone in the organization must understand what needs to be done for a plan to be successfully executed. Read the rest of this entry »

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