After Food, Inc (see my prior post, immediately below) opened my eyes to how food production has rather radically changed over the past couple of decades, I’m now conscious of how much attention we are starting to pay to nutrition as a society.

And when society pays attention, markets pay attention. And when markets pay attention (assuming there are no distortions), the incentives created by demand drives increased supply cause change to happen, very quickly. Not only are individuals and organizations motivated by potential profits rewarded, with the most responsive and efficient reaping the highest returns, but society as a whole is better off.

For example, in Tuesday’s Wall Street Journal, I learn The New Nutritionist [is] Your Grocer, who are increasingly using food scoring systems “that rank thousands of foods on a scale of 1 (low in nutrition) to 100 (really healthy). The article mentions Kroger, Hy-Vee, Safeway and Wal-Mart, who “plans to announce details of its own ‘nutrition program’ later this summer.

Then, in today’s New York Times, I learn there is A Shift Toward Fighting Fat (the print headline, it has a different headline on the website…). The Robert Wood Johnson Foundation, which has spent over $700M fighting tobacco, is now ‘pledging to spend another $500M in five years to battle childhood obesity.’ The article goes on to note that this ‘illustrates the competition under way for money as public health priorities shift.’

And, a couple weeks ago, Michael Skapinker wrote that Europe must think again on food labels, arguing for a ‘traffic light” system in his weekly Financial Times column.

This snowball feels like it is starting to pick up speed.