You are currently browsing the tag archive for the ‘networking’ tag.

On my way home from a peer group session of CMOs (with a shout out to the Forbes CMO Network and gyro who sponsored the evening), I reflected on the commonalities between good networking and good marketing.

If you’ve ever been to a party (and most of us have), you’ve noticed there are those who “work the room” and seem to have met everyone there by the end of the evening. What do they do that makes them successful?

First, they engage. They don’t passively await someone to connect with them.

Second they question, and listen. They “always think in terms of what the other person wants,” to quote Korean war general James van Fleet.

And, third, the truly exceptional ones “arouse in the other person an eager want,” quoting Dale Carnegie.

A pretty good set of rules for marketers.

Advertisements

The reference post was really fun to write, and it generated a HUGE response.  It was a treat to read all the comments from various forums – a very sincere thanks to everyone who contributed! Here are some extracts that I found really compelling – I want to share these verbatim while I structure my thinking on what I think they mean – apologies for the length, but this is worth reading to the end:

More than one challenged my sanity, e.g.: Read the rest of this entry »

The prior post (below or click here) generated some very perceptive comments from around the net – as a thanks to everyone who contributed, here are some excerpts regarding my colleague’s cover letter: Read the rest of this entry »

A recently laid-off colleague from a prior employer contacted me about leads for jobs. I willingly offered to help, and made some contacts – one looked like a perfect fit.  Here is the letter my colleague wrote, only slightly edited for public posting: Read the rest of this entry »

My friend Ford Harding just posted an interesting dilemma in his Rainmaking problem series and asked his readers for comments: Read the rest of this entry »

My friend Mimi Spangler offers this advice: Read the rest of this entry »

Subscribe to this blog.

Join 5 other followers

Social media

RSS Harness the power of data

  • The Devil is in the Data: One Oil & Gas Company's EAM Realization
    Enterprise asset management (EAM) is a strategy to provide an optimal approach for the management of an organization’s physical assets to maximize value. It covers items such as the design, construction, commissioning, operations, maintenance and decommissioning/replacement of equipment and facilities.  By managing assets across the facility, organizations c […]
  • Retailpocalypse: Doom & Gloom or Opportunity to Evolve?
    It’s no secret that the number of retailers closing the doors to their brick and mortar space in 2018 is on pace to break a new record, one already set pretty high last year. With the recent announcements of more store closings like Bon-Ton (closing over 200 stores), Toys R Us, Sam’s Club, Sears and others, it’s hard to not be swept up in #Retailpocalyse. […]
  • Data is the New Oil... But With That Comes Great Responsibility
    Last week, SAP Innovation Evangelist Timo Elliott, published a cheeky cartoon which sums up how many data-minded people are feeling in light of news around security, breaches and general data misconduct like that of Facebook & Cambridge Analytica earlier this month. 

Top Clicks

  • None

Further Research

Categories

July 2018
M T W T F S S
« Jun    
 1
2345678
9101112131415
16171819202122
23242526272829
3031  
Advertisements