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On my way home from a peer group session of CMOs (with a shout out to the Forbes CMO Network and gyro who sponsored the evening), I reflected on the commonalities between good networking and good marketing.

If you’ve ever been to a party (and most of us have), you’ve noticed there are those who “work the room” and seem to have met everyone there by the end of the evening. What do they do that makes them successful?

First, they engage. They don’t passively await someone to connect with them.

Second they question, and listen. They “always think in terms of what the other person wants,” to quote Korean war general James van Fleet.

And, third, the truly exceptional ones “arouse in the other person an eager want,” quoting Dale Carnegie.

A pretty good set of rules for marketers.


The reference post was really fun to write, and it generated a HUGE response.  It was a treat to read all the comments from various forums – a very sincere thanks to everyone who contributed! Here are some extracts that I found really compelling – I want to share these verbatim while I structure my thinking on what I think they mean – apologies for the length, but this is worth reading to the end:

More than one challenged my sanity, e.g.: Read the rest of this entry »

The prior post (below or click here) generated some very perceptive comments from around the net – as a thanks to everyone who contributed, here are some excerpts regarding my colleague’s cover letter: Read the rest of this entry »


A recently laid-off colleague from a prior employer contacted me about leads for jobs. I willingly offered to help, and made some contacts – one looked like a perfect fit.  Here is the letter my colleague wrote, only slightly edited for public posting: Read the rest of this entry »


My friend Ford Harding just posted an interesting dilemma in his Rainmaking problem series and asked his readers for comments: Read the rest of this entry »


My friend Mimi Spangler offers this advice: Read the rest of this entry »


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