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“…we’re realizing that the industrial revolution is fading. The 80 year long run that brought ever-increasing productivity (and along with it, well-paying jobs for an ever-expanding middle class) is ending,” writes Seth Godin in a provocative post, perhaps fittingly on this weekend symbolizing rebirth for one of the world’s major religions.

Only problem is his use of the word “ending” – the industrial run, as a driver of economic growth, actually ended a decade or so ago Read the rest of this entry »

Innovation = invention + commercialization.

A couple of years ago, when my friend and colleague Chris Gammill and I were working on creating and then driving IBM‘s brand strategy, we narrowed in on innovation as one of not only IBM’s critical attributes, but also one of the US’s as well, as participants in the National Innovation Initiative that Sam Palmisano sponsored for the Council on Competitiveness.

One of our struggles was why IBM, which perennially leads the world in number of patents, was not seen as an innovator in our brand research, of which we had very, very detailed data. We researched and attended conferences and interviewed experts and debated incessantly, until we finally arrived at this formula. When we realized what we had, I called up the EVP for technology, Nick Donofrio, and said I needed to see him – his frustration with brand data was legendary. Read the rest of this entry »

The reference post was really fun to write, and it generated a HUGE response.  It was a treat to read all the comments from various forums – a very sincere thanks to everyone who contributed! Here are some extracts that I found really compelling – I want to share these verbatim while I structure my thinking on what I think they mean – apologies for the length, but this is worth reading to the end:

More than one challenged my sanity, e.g.: Read the rest of this entry »

Listening to more doom and gloom from the financial pundits this morning risks becoming depressing; I’m going to try to focus on what’s next. Not only more cheerful, but if we’re lucky and can pool some good thinking, we might collectively prosper. This entry centers on organization structure; while technologies and offerings clearly will drive an economic renaissance, their creation requires organizing individuals and teams. Read the rest of this entry »

Was in Cabo San Lucas (tip of the Baja) on vacation last week and, being who I am, enjoyed just observing the local marketing (OK, so I did some other stuff as well) – everything from flea market vendors carefully displaying their wares to ‘aligners’ trying to entice us into attending a condo sales pitch to the brochures (with varying degrees of professional design…) for the various outdoor activities (snorkeling, whale watching, ATVing, etc) to the hawkers on the beach. But by far the most interesting marketing I saw was the leveraging of Web 2.0, even if inadvertent, by a restaurateur who has no web page and, as best I could tell, no access to the internet. Read the rest of this entry »

Business Week’s Jena McGregor asked in the Management IQ blog, in light of the current economic crisis, “Are fresh management ideas dead? Does the pendulum swing back to cost-cutting and efficiency drives mean we’re headed for a time when innovative ideas are crushed? I posted the following: Read the rest of this entry »

A nine-step playbook from a guy who clearly knows his stuff:

My friends at Saugatuck Technologies published some interesting stats on the Presidential campaign and Social Media Utilization:

Figure 1: U.S. Presidential Campaign 2008 – Social Media Utilization

Network

Barack Obama

John McCain

Facebook Friends

3,169,386

608,447

MySpace Friends

963,114

221,162

Twitter Followers

133,163

4,852

YouTube Subscribers

141,678

29,013

Source: Saugatuck Technology, Data as of 11/18/2008

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